Strength: Strong product portfolio and high-quality designs.
Weakness: The concentration is comparatively less in regions
where the GDP is growing so, it needs to be GLOBAL.
External Opportunities:
Expansion in production capacity; Establishing new products like
diversification in diamond studded watches.
Threats: Since most of the operations happen in Thailand, so
if there is any political unrest in Thailand will adversely affects the
company’s operations.
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