Sunday, November 12, 2017

Ch. 15 - Marketing Communications

         
The promotional mix Pandora Jewelry uses is both Owned Media, and Paid Media. To promote the product and have ads and banners in places around the world. Informing people about their products and then persuading into why they should have it, leading into reminding the consumers about the product. And finally have a good connection with costumers through social media or any social networks.     

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Ch. 11 - Developing and Managing Products

     Producing a new product for Pandora Jewelry a process is to be done. A new idea is brainstormed and the jewelry is sent out to the test...