Ch.10 - Product Concepts

         A company must produce a brand for their product. It can be private or manufactured brand. For Pandora Jewelry their brand is private. Simply because this is a one company brand that is global, and when the brand is being introduce to its consumers the brand is known to be itself is not a shared brand. The owner of Pandora doesn’t have to share its profit of the brand due to it being a private brand. Making it more beneficial for the company’s sales.