Ch. 6 - Consumer Decision Making

      As a provider of the product you must know which audience will be the one targeted based on the product being sold. Pandora targets from 16 & up and have surveys to make sure that the product being distributed is one that is at a customer satisfaction, just like the merchants of cools did to make sure their targeted customer is satisfied.

Ch. 5 - Developing a Global Vision

      Walmart is both good and bad for America. All the small stores that are in the same area as Walmart usually have a decrease in sales due to the low prices and the goods that Walmart produces. A lot of companies go into business with Walmart, due to how big and how many locations they have in America. A very successful store. Walmart pulls in a lot of customers.

Ch. 4 - The Marketing Environment

    Pandora Jewelry markets their product through the social media. Advertising it through Facebook, websites, and of course through people that buy it and give further reviews, and recommend it for purchase. Pandora jewelry uses applied research which they find ways to draw in their consumers by having new products for every special occasions. As well as having custom made jewelry.  

Ch.18 - Social Media and Marketing

       Growing up on social media has both negative and positive outcomes. The positive outcome is being able to communicate certain things, for my product the advertising of social media helps sell and make the product well known. The negative is having bullying, causing suicides, for Pandora it can be the negative feed backs of the product making users less interested.

Ch. 2 - Strategic Planning for Competitive Advantage

Strength: Strong product portfolio and high-quality designs.

Weakness: The concentration is comparatively less in regions where the GDP is growing so,     it needs to be GLOBAL.

 External Opportunities: Expansion in production capacity; Establishing new products like diversification in diamond studded watches.

Threats: Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations.

Ch. 1 - Overview of Marketing

        A way consumers now in days know about the various products is by the advertisements being posted everywhere around the city. The history of my product PANDORA JEWELRY is as follows, “The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 70 countries.”.

                                                                http://www.pandora.net/en-us/company/about/the-story