Ch. 11 - Developing and Managing Products

     Producing a new product for Pandora Jewelry a process is to be done. A new idea is brainstormed and the jewelry is sent out to the test marketer for approval. Then the product is finalized and sent out for sale. based on how well the product does in sales is how they can see if the new product launch is a success.

Ch. 8 - Segmenting and Targeting Markets

Social media takes a big roll in peoples life. especially when their in their teens. For example you can have a persons attention faster if you email then or send a text, rather then calling their name or trying to get their attention while they are on social media. for my product this is an advantage due to having people constantly surfacing the web they can view the products and also see the advertisements.

Ch. 15 - Marketing Communications

         

The promotional mix Pandora Jewelry uses is both Owned Media, and Paid Media. To promote the product and have ads and banners in places around the world. Informing people about their products and then persuading into why they should have it, leading into reminding the consumers about the product. And finally have a good connection with costumers through social media or any social networks.     

Ch.10 - Product Concepts

         A company must produce a brand for their product. It can be private or manufactured brand. For Pandora Jewelry their brand is private. Simply because this is a one company brand that is global, and when the brand is being introduce to its consumers the brand is known to be itself is not a shared brand. The owner of Pandora doesn’t have to share its profit of the brand due to it being a private brand. Making it more beneficial for the company’s sales.

Ch. 17- Personal Selling and Sales Management

              Pandora jewelry has seven basic steps in the personal selling process, generating lead through networking connecting with leads around the world. For the lead to be a great target the lead must be a recognized lead. And assuring there is money available before the product is presented. Leading to the costumes needs, after a solution is proposed, sometimes it can be rejected or accepted. That’s when the negotiation becomes finalized and the sale is closed.

Ch. 16 - Advertising, Public Relations and Sales Promotion

              Pandora Jewelry uses social media, (Facebook, Instagram and magazines )to advertise their products all year round. Every month theirs a new product being introduced. And with this advertisement they can promote their product. Pandora uses the method audience selectivity, in order to target their defined market with their new release product.

http://m.pandora.net/en-us

Ch. 14 - Retailing

     Pandora Jewelry has over 10,300 retailers around the world. They only have two official websites and those are the only ones that are used to sell their products.  Other ways they have their customers finding retail stores around their area is by; Facebook, twitter, Pandora club, Pandora YouTube channel, and Pandora magazines.

https://www.facebook.com/PANDORAJewelryUSA/?brand_redir=6843624866