Ch. 17- Personal Selling and Sales Management

              Pandora jewelry has seven basic steps in the personal selling process, generating lead through networking connecting with leads around the world. For the lead to be a great target the lead must be a recognized lead. And assuring there is money available before the product is presented. Leading to the costumes needs, after a solution is proposed, sometimes it can be rejected or accepted. That’s when the negotiation becomes finalized and the sale is closed.

Ch. 16 - Advertising, Public Relations and Sales Promotion

              Pandora Jewelry uses social media, (Facebook, Instagram and magazines )to advertise their products all year round. Every month theirs a new product being introduced. And with this advertisement they can promote their product. Pandora uses the method audience selectivity, in order to target their defined market with their new release product.

http://m.pandora.net/en-us

Ch. 14 - Retailing

     Pandora Jewelry has over 10,300 retailers around the world. They only have two official websites and those are the only ones that are used to sell their products.  Other ways they have their customers finding retail stores around their area is by; Facebook, twitter, Pandora club, Pandora YouTube channel, and Pandora magazines.

https://www.facebook.com/PANDORAJewelryUSA/?brand_redir=6843624866

Ch. 6 - Consumer Decision Making

      As a provider of the product you must know which audience will be the one targeted based on the product being sold. Pandora targets from 16 & up and have surveys to make sure that the product being distributed is one that is at a customer satisfaction, just like the merchants of cools did to make sure their targeted customer is satisfied.

Ch. 5 - Developing a Global Vision

      Walmart is both good and bad for America. All the small stores that are in the same area as Walmart usually have a decrease in sales due to the low prices and the goods that Walmart produces. A lot of companies go into business with Walmart, due to how big and how many locations they have in America. A very successful store. Walmart pulls in a lot of customers.